8Ball Energy shot bottle labeled coffee flavor rests against a glossy black ball on a dark set

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8Ball Energy: bold colors, black backgrounds

8Ball Energy: bold colors, black backgrounds

New York City

A black background set the direction for this 8Ball Energy product campaign in New York City. The brief was to explore the colors and identity of the 8Ball Energy Shot. Jenya used hard, narrow light with a single color edge tracing the bottle, keeping its silhouette readable against black at thumbnail size. Roasted coffee beans added texture to the product frames. The coverage included bottles and packaging, then moved outside for daylight street frames. Jenya photographed the bottle in a hand from below, against brick and graffiti. JPX Studios delivered studio product photographs and street context frames from the campaign.

Explore the bold colors and the identity of the 8Ball Energy Shot. That was the whole brief, and it pointed straight at a black background: kill the environment, let the bottle and the color do the work.

8Ball Energy shot nestled in a bed of roasted coffee beans lit by warm directional light

client: 8Ball Energy
project type: Product photography
venue: New York City
credit: Photo, JPX Studios

Hand holding an 8Ball Energy shot up to the sky between city buildings and an orange graffiti wall

Rows of black 8Ball Energy shot bottles stacked on shelves bear orange “bump up your game” lettering

The hero frames are lit hard and narrow, with a single color edge tracing the bottle so the silhouette stays readable at thumbnail size. Coffee beans came in for texture and to say what is actually inside without needing a caption.