Social Media Content Production in NYC

JPX Studios produces social media content in New York City for brands, agencies and talent. Jenya Mironov films and edits every piece, so the footage and the cut come from one point of view. The work falls into two offers: brand content and ongoing series, and event recaps and fast social clips. For Cashear, JPX produced the brand commercial that passed 1.7 million views on Instagram as of September 2026, and runs the Artist Spotlight interview series with more than sixty published episodes. In October 2026 JPX filmed and edited Erin Lichy’s campaign video for Maidenform, posted as a paid partnership on her account. The formats and versions for each platform are confirmed in the proposal for each booking.

Brand content and ongoing series: commercials, campaign videos, interview series and episodic content made on a publishing schedule, for brands and talent that need a steady flow of posts in a consistent look. It runs from a single spot or a creator’s campaign video, like Erin Lichy’s for Maidenform, to a series that runs for months, like Cashear’s Artist Spotlight. Event recaps and fast social clips: launches, activations, parties and shows, with a recap film cut for the room it came from and short vertical clips made for the feed while the event is still current. For either offer, the pieces, formats and delivery dates are set in the proposal, and photography is added only when the proposal includes it.

It starts with a brief: the goal, the platforms, the formats and lengths you need, references you like, and the posting dates. A written proposal comes back with the team, the shoot plan, the deliverables, the delivery dates and the fee. On the shoot day Jenya directs and films, with sound, lighting and a second camera added when the proposal calls for them. For interviews and series, questions are prepared in advance and each session is planned so the full episode and the short cuts come out of the same sitting. In the edit, each piece is cut, graded and exported in the formats and versions the proposal lists, with captions and cover frames where it includes them. You review a first cut, send notes within the revision rounds the proposal sets, and receive the final files through a shared link.

Every booking is scoped on its own. The proposal confirms the video formats and lengths, the versions for each platform, such as vertical cuts for Instagram and TikTok or square and horizontal edits, whether captions, cover frames and stills are included, the number of revision rounds, and the delivery dates. Photography is optional and is part of a booking only when the proposal includes it. Longer edits, interview footage and raw files can be requested and written into the proposal. Scope and delivery depend on the number of shoot days and locations, the number of pieces and platforms, episode length, whether talent and locations are provided, the crew needed for sound and lighting, music licensing, revision rounds, usage, and how fast the first pieces need to go live. A same night or next morning clip is possible when it is agreed in advance. View counts are never part of the scope: the numbers on this page are historical and dated, and no result on any platform is promised.