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Journal

8 stories on the record, and how the work in New York actually gets shot.

The short version

Notes from Jenya Mironov on shooting in New York City: the family that put a camera in his hands, how the Don Julio x Peggy Gou activation actually got covered, what New York Fashion Week involves on the ground, and the process behind brand activation photography end to end.

All Stories

newest first
Long dinner tables under pink cherry blossom projections, set and empty before the guests arrive latest . Event Photography

What to Send Me Before Doors Open

· 5 min read

The schedule, names, brand details and access notes I ask for before I photograph your event.

Read the story
A Ben & Jerry’s Non-Dairy Summer Tour marquee above a storefront on a sunny New York street

Brand Activation Photography

How I Choose a Venue for a Brand Activation

· 5 min read

What I look for in a New York venue before the build goes in, from ceiling height and house light to the product wall and queue.

 A camera jib and tripods aimed at the Mix Masters set, glowing pink and blue

Event Videography

Does Your Event Need a Recap Film?

· 5 min read

I decide whether an event needs photographs, a recap film, or a vertical cut by asking where the work will go afterward.

 White lounge seating under pink and green projections in a darkened gallery room

Event Photography

How I Photograph Rooms Without On Camera Flash

· 5 min read

I work with screens, projections and colored light to keep the room and the people in it readable.

 Empty studio production set for the Lenovo x AMD Masters shoot, with a camera jib, tripods, and lit monitor displays arranged before the crew arrives

Brand Activation Photography

How I Photograph Brand Activations

· 5 min read

Scouting, a coverage plan built around the room, the photo and video split, and what actually lands in your inbox afterward.

 A model reflected in a round backstage vanity mirror lit by bulbs and etched with the amika logo, smiling as a hairstylist works behind her

Event Photography

Covering NYFW as an Event Photographer

· 5 min read

Fashion week is not one job. It is a schedule problem, a credential problem, and a delivery problem, with photography somewhere in the middle.

 A queue of guests waits outside the Gouvenirs storefront takeover in Tribeca, beside VIP Entrance and GA Entrance signs

Event Photography

Shooting the Don Julio x Peggy Gou Takeover at Lume Studios

· 5 min read

A neon souvenir shop in Tribeca, a line down the block, an LED wall fighting the bar neon, and delivery that same night. Here is how the night was actually shot.

 Archival photograph from the Benditskiy family history: a man in period dress and suspenders looking down into a vintage box camera held at chest height

About Jenya Mironov

Four Generations Behind the Lens

· 6 min read

A conductor who exhibited photographs, a photojournalist grandfather, a great grandmother who opened her war diary as a photo retoucher, and a clarinet I eventually put down.

New York City · Travel on request

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