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Journal

8 stories on the record, and how the work in New York actually gets shot.

The short version

Notes from Jenya Mironov on shooting in New York City: the family that put a camera in his hands, how the Don Julio x Peggy Gou activation actually got covered, what New York Fashion Week involves on the ground, and the process behind brand activation photography end to end.

Brand Activation Photography

newest first
A Ben & Jerry’s Non-Dairy Summer Tour marquee above a storefront on a sunny New York street latest . Brand Activation Photography

How I Choose a Venue for a Brand Activation

· 5 min read

What I look for in a New York venue before the build goes in, from ceiling height and house light to the product wall and queue.

Read the story
Empty studio production set for the Lenovo x AMD Masters shoot, with a camera jib, tripods, and lit monitor displays arranged before the crew arrives

Brand Activation Photography

How I Photograph Brand Activations

· 5 min read

Scouting, a coverage plan built around the room, the photo and video split, and what actually lands in your inbox afterward.

New York City · Travel on request

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