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A grid of twelve portraits of musicians posing in a dark studio with red lighting for the Cashear Artist Spotlight in New York City.

Cashear Artist Spotlight

New York City

For Cashear’s Artist Spotlight series in New York City, each musician’s session pairs studio portraits with a sit down interview about their path and craft. Jenya produces the series, interviews each artist, photographs the portraits and films the conversation, then edits the full episode and short cuts. JPX Studios delivers full YouTube episodes and vertical cuts for Instagram and other social platforms. More than sixty episodes are published on the Cashear YouTube channel. The work also extends to the Cashear commercial, with blue stage light surrounding a performer holding a microphone above a crowd of phones. Jenya handles both capture and editing across the interview series.

JPX Studios runs the entire pipeline. Jenya interviews each artist, shoots the portraits and conversation, then edits the full episode and short cuts himself. With one team handling capture and editing, the series has stayed consistent across more than sixty episodes, with a steady turnaround that supports the publishing schedule.

Cashear Artist Spotlight in New York City

Project facts

client
Cashear
project type
Content series
venue
New York City
credit
Produced, filmed, and edited by JPX Studios
A crowd faces a Cashear logo on a projection wall framed by neon pink and blue light columns

The numbers followed the format. The Cashear launch film shot and edited by JPX has passed 1.7 million views on Instagram. Vertical cuts from spotlight episodes regularly clear five figure view counts. The relationship also extends to Cashear live, with JPX photographing the brand launch party as a full production night.

More for Cashear: Cashear Launch Party project

The episodes

A selection from the series. Every episode is on the Cashear YouTube channel.

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Kyle Bethel in a denim shirt and beanie on the Artist Spotlight set, a neon cashear sign and red guitar behind him

Artist Spotlight: Kyle Bethel

ThePlug Dino in a white sweater mid sentence on the Artist Spotlight set, lit by the neon cashear sign

Artist Spotlight: ThePlug Dino

Veronica Frey smiling in a leather jacket on the Artist Spotlight set, the neon cashear sign glowing behind her

Artist Spotlight: Veronica Frey

Subiy smiling in a patterned jacket and gold chain on the Artist Spotlight set under the neon cashear sign

Artist Spotlight: Subiy

Drama B laughing in an orange varsity jacket on the Artist Spotlight set beside the neon cashear sign

Artist Spotlight: Drama B

FritzThaProducer in glasses and a black hoodie on the Artist Spotlight set, the neon cashear sign behind him

Artist Spotlight: FritzThaProducer

A man in a black tee and silver chain holds an acoustic guitar on the Artist Spotlight set, the neon cashear sign lit behind him

Artist Spotlight: Douglas Genuard

Ari Axelrod in a black hoodie on the Artist Spotlight set, a menorah and gold holiday decor along the counter

Artist Spotlight: Ari Axelrod

Tai smiling in a dark zip jacket over a white shirt on the Artist Spotlight set

Artist Spotlight: Tai

A smiling man in a maroon bomber jacket on the Artist Spotlight set under the neon cashear sign

Artist Spotlight: Tyler Palo

Nadia Kodes in a black top with a chain collar on the Artist Spotlight set, hair pinned up

Artist Spotlight: Nadia Kodes

Edaj.wav in a black blazer and layered gold necklaces on the Artist Spotlight set

Artist Spotlight: Edaj.wav

Izzy Stein smiling in a metallic silver top on the Artist Spotlight set, dark curls past her shoulders

Artist Spotlight: Izzy Stein

LeA Robinson in braids and a chain necklace on the Artist Spotlight set, the red guitar behind her

Artist Spotlight: LeA Robinson

Tamar Sagiv in sheer black sleeves on the Artist Spotlight set, long dark hair over one shoulder

Artist Spotlight: Tamar Sagiv

Victoria Said in a denim jacket on the Artist Spotlight set, long blonde hair down

Artist Spotlight: Victoria Said

April in a black dress and pearl necklace on the Artist Spotlight set

Artist Spotlight: April

Kae G in sunglasses and a light denim jacket on the Artist Spotlight set

Artist Spotlight: Kae G

Shay Mizz in a dark denim shirt on the Artist Spotlight set, long blonde hair down

Artist Spotlight: Shay Mizz

Elé smiling in a black leather jacket and hoop earrings on the Artist Spotlight set

Artist Spotlight: Elé

Ali Schwartz laughing in a black leather jacket and gold chain on the Artist Spotlight set

Artist Spotlight: Ali Schwartz

A man in a green racing jersey, cap, and iced chain laughs on the Artist Spotlight set

Artist Spotlight: E1even

A man in sunglasses and an olive jacket gestures mid sentence on the Artist Spotlight set

Artist Spotlight: Que Billionaire

Ali X in a backwards cap and cream jacket over a chain on the Artist Spotlight set

Artist Spotlight: Ali X

JENSN in a green Eagles jersey and chain on the Artist Spotlight set

Artist Spotlight: JENSN

Jayneto in a bandana and iced chain on the Artist Spotlight set

Artist Spotlight: Jayneto

Judah Jah in sunglasses and an Ohio State jersey on the Artist Spotlight set

Artist Spotlight: Judah Jah

Ame Luv smiling in a lime green knit dress on the Artist Spotlight set

Artist Spotlight: Ame Luv

Platnume in a graphic hoodie and layered chains on the Artist Spotlight set

Artist Spotlight: Platnume

Eazi Money in a blue Belaire crewneck, cap, and tinted glasses on the Artist Spotlight set

Artist Spotlight: Eazi Money

The portraits

Every artist in the series also sat for a portrait, shot the same way on the same black ground.

  • A man in a denim shirt and black beanie smiles with arms folded for Cashear Artist Spotlight in New York City.

    Kyle Bethel

  • A man in a white waffle knit top and silver chain raises both arms looking down for Cashear Artist Spotlight in New York City.

    ThePlug Dino

  • A woman in a black leather jacket with striped sleeves faces the camera for Cashear Artist Spotlight in New York City.

    Veronica Frey

  • A woman smiles in a washed denim jacket over a black top with a silver chain for Cashear Artist Spotlight in New York City.

    Subiy

  • A man laughs in a red varsity jacket patched with DREAMS looking off to one side for Cashear Artist Spotlight in New York City.

    Drama B

  • A man with arms folded wears a black ROCKSTAR PLAYBOY hoodie and sunglasses for Cashear Artist Spotlight in New York City.

    FritzThaProducer

  • A bearded man in a plain black hoodie looks straight at the camera in low light for Cashear Artist Spotlight in New York City.

    Ari Axelrod

  • A smiling man in a black jacket over a white collared shirt is lit from the left for Cashear Artist Spotlight in New York City.

    Tai

  • A grinning man wears a maroon bomber jacket over a black tee with a thin chain for Cashear Artist Spotlight in New York City.

    Tyler Palo

  • A woman with a star earring rests one hand flat on her chest in a leather bodice for Cashear Artist Spotlight in New York City.

    Nadia Kodes

  • A woman in a black blazer turns sideways looking back at the camera in low light for Cashear Artist Spotlight in New York City.

    Edaj.wav

  • A woman in a silver metallic top and necklace holds hands behind her back smiling for Cashear Artist Spotlight in New York City.

    Izzy Stein

  • A woman with long braids tilts her head in a black graphic hoodie and silver chain for Cashear Artist Spotlight in New York City.

    LeA Robinson

  • A woman with long hair over one shoulder smiles in a sheer black top in dim light for Cashear Artist Spotlight in New York City.

    Tamar Sagiv

  • A woman in a dark denim jumpsuit and black belt wears hair over one shoulder for Cashear Artist Spotlight in New York City.

    Victoria Said

  • A woman in a black top and pearl necklace clasps hands in front looking forward for Cashear Artist Spotlight in New York City.

    April

  • A man in a light denim jacket and sunglasses clasps hands low with chin tilted down for Cashear Artist Spotlight in New York City.

    Kae G

  • A woman holds one hand over her mouth in a denim jacket over a white ribbed top for Cashear Artist Spotlight in New York City.

    Shay Mizz

  • A woman raises one hand to her cheek in an off the shoulder black sweater and jeans for Cashear Artist Spotlight in New York City.

    Elé

  • A woman laughs in a black leather jacket while raising both hands in peace signs for Cashear Artist Spotlight in New York City.

    Ali Schwartz

  • A smiling man in an olive shirt jacket and pixel sunglasses raises one hand for Cashear Artist Spotlight in New York City.

    E1even

  • A man in a green number 23 jersey and matching cap folds his arms looking down for Cashear Artist Spotlight in New York City.

    Que Billionaire

  • A laughing man in a grey jacket, backward cap and silver chain looks to the side for Cashear Artist Spotlight in New York City.

    Ali X

  • A man in a green Eagles jersey and silver chain looks straight into the camera for Cashear Artist Spotlight in New York City.

    JENSN

  • A man in profile wears a black bandana, glasses and a silver chain over a crewneck for Cashear Artist Spotlight in New York City.

    Jayneto

  • A bearded man in a white Ohio State jersey and black sunglasses faces the camera for Cashear Artist Spotlight in New York City.

    Judah Jah

  • A woman with hoop earrings rests one hand at her collarbone in a green knit top for Cashear Artist Spotlight in New York City.

    Ame Luv

  • A man with braids in a dark graphic hoodie holds a pendant and looks to the side for Cashear Artist Spotlight in New York City.

    Platnume

  • A man in a blue sweatshirt and tinted glasses presses his hands together for Cashear Artist Spotlight in New York City.

    Eazi Money

More work

New York City · Travel on request

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