Shark Beauty x Chris Appleton
Shark Beauty · Brand activation
September 2023
Jim Beam
For Jim Beam’s September 2024 brand activation, Jenya photographed the event at Lume Studios in Tribeca, Manhattan. JPX Studios’ work at the New York City venue was event photography, with the images delivered to the client in a gallery of 48 frames from the activation. Jim Beam’s product range includes Jim Beam Black, which the brand relaunched in 2024. It is a Kentucky straight bourbon aged seven years and bottled at 90 proof, as described in Jim Beam’s announcement of the relaunch.
Project facts
- client
- Jim Beam
- project type
- Brand activation
- venue
- Lume Studios
- date
- credit
- Photo, JPX Studios
More from the shoot
New York City · Travel on request
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