Venue guide · Tribeca, Manhattan

Lume Studios

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The short
version

Jenya Mironov of JPX Studios photographs and films events at Lume Studios, 393 Broadway in Tribeca, Lower Manhattan. The site documents numerous published projects at the venue, including the Don Julio x Peggy Gou Gouvenirs takeover, Amika’s beauty activation, Burna Boy’s listening event, the UNSEEN exhibition and Amazon’s AAPI Heritage Month dinner. The street level Immersive Studio has 16 foot ceilings, a glass storefront and projections across the walls and floor. Projected color and warm practical lighting need separate attention: Jenya exposes for the projection, holds faces with a low power source and lets storefront practicals carry exterior frames. That method keeps the room’s color and the people readable together. JPX Studios provides photography and video coverage from one team.

Knowing
the room

The venue I photograph

I photograph and film events at LUME Studios, at 393 Broadway in Tribeca, Lower Manhattan. The cast iron building has five floors, with 5,400 square feet of space and up to 12,400 for a full building takeover. The street level Immersive Studio spans 2,400 square feet, with 16 foot ceilings, a glass storefront and a customizable marquee. Sixteen projectors map a wraparound canvas across the walls and floor, alongside a 17 speaker spatial audio system. The building also has a basement lounge and loft spaces.

Lume Studios describes itself as a venue and experiential agency that designs, produces and hosts events, with more than 1,700 events for over 700 brands. Brands take over the space for activations, launches, pop ups, dinners, exhibitions, listening events and corporate events. My role is to photograph and film what happens there.

The events I covered

For brand activations, I covered the Don Julio x Peggy Gou Gouvenirs takeover and Puma x Fenty. Beauty and wellness coverage includes Amika, with live barbering demos and a backlit product wall, Olay Body Lab, with rooms leading into a hands on demonstration, and Chopra.

Music coverage includes Burna Boy’s listening event and Metro Boomin’s Heroes & Villains pop up, where projections wrapped the room around the merchandise. For art exhibitions, I photographed Jordan Milligan’s exhibition under the room’s spotlights and fog and filmed and photographed UNSEEN.

Dinners and corporate events ask for another rhythm. I photographed and filmed Amazon’s AAPI Heritage Month dinner, where floral projections changed across the dining tables. I also photographed Dropbox’s executive dinner and AI showcase, timing frames around projected content to keep the speaker, screen and audience readable together.

How I work with the light

Projected color and practical shop lighting rarely agree. The projection changes hue at its own pace, the interior fixtures stay warm and steady, and the crowd between them is lit by neither alone. Automatic white balance can make one gallery look like four different events. I expose for the projected color, hold faces with a low power source and let the storefront’s practical light carry the exterior frames.