Metro Boomin'
Projections wrapped the room at Lume Studios in Tribeca, Manhattan, for Metro Boomin’s Heroes & Villains pop up in June 2023. Jenya photographed the projected build and merchandise before the public queue entered, then covered fans browsing and wearing the pieces. The coverage also included Metro Boomin signing prints as fans photographed him at the table. The dark room called for exposures that held the shadows while keeping garment graphics, signage, and expressions visible. Wide frames recorded the installation, and closer photographs showed the products and people moving through the shop. JPX Studios also filmed the event, delivering a recap film alongside a gallery of 108 frames.
JPX Studios documented the projected build and products before the public queue entered, then covered fans moving through the temporary shop. Jenya worked at exposures that held the deep shadows of the atmosphere while keeping garment graphics, signage, and expressions visible. Wide frames established the album environment; closer photographs connected individual merchandise pieces to the people browsing and wearing them.
Project facts
- client
- Metro Boomin
- project type
- Production
- venue
- Lume Studios
- date
- credit
- JPX Studios
The resulting gallery records both the temporary retail installation and the fan experience surrounding it. Clean images preserve the production design, product details show what was offered, and crowd photographs communicate demand and energy without losing the dark visual language. Together they explain how Heroes & Villains moved from an album identity into a temporary New York shop.
More from the shoot
New York City · Travel on request
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