The Olay Body Lab at Lume Studios in Tribeca, Manhattan, moved through several rooms before reaching a hands on demonstration. Jenya’s July 2023 coverage included photography and a recap film of the activation, which introduced visitors to the science behind Olay’s Hyaluronic Body Care Regimen. Jenya photographed each room before guests entered, then returned to capture people reading, handling products, and joining the demonstration. The LED wall’s brightness, reflective packaging, and clinical white surfaces required balancing screen content with the people around it. Wide photographs established the rooms, while closer frames recorded product packaging, educational content, and guest participation. JPX Studios delivered a gallery of 79 frames and a recap film.
JPX Studios photographed the activation in the same sequence a visitor experienced it. Jenya first established each room and its content without a crowd, then returned as guests read, handled products, and joined the demonstration. Screen brightness, reflective packaging, and clinical white surfaces were balanced carefully so the science messaging and human interaction could appear together without looking overly staged.
Project facts
- client
- Olay
- project type
- Brand activation
- venue
- Lume Studios
- date
- credit
- JPX Studios
The finished gallery explains the Body Lab from entry through product trial. Wide images preserve the production across multiple rooms, detailed frames make packaging and educational content clear, and candid photographs show guests learning and participating. That structure gives Olay a complete event narrative and useful individual assets while keeping the hyaluronic body care demonstration at the center of the story.
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New York City · Travel on request
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