Red Bull Rampage
Red Bull’s Rampage brand activation brought its freeride mountain bike competition to Lume Studios in Tribeca, Manhattan, in October 2023. Jenya covered the New York City event in photographs and a recap film, ahead of the competition in Virgin, Utah. Inside Lume Studios, projections showed the Utah terrain, while rider helmets were on display. PHNTM built the experience using 360 spatial projection, archival footage and landscapes rendered in Unreal Engine. A gallery of 66 frames and a recap film made up the completed delivery.
Project facts
- client
- Red Bull
- project type
- Brand activation
- venue
- Lume Studios
- date
- credit
- JPX Studios
More from the shoot
New York City · Travel on request
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