Bai x Sydney Sweeney
Projection covered every wall at Lume Studios in Tribeca, Manhattan, carrying Bai’s palette through the room. For the Bai x Sydney Sweeney tasting pop up in March 2024, Jenya adjusted camera positions and exposure to preserve product labels and skin tones within that projected color. The event launched Bai Raspberry Lemon Lime, a flavor created in partnership with Sydney Sweeney. Before doors opened, Jenya photographed the planted entrance path, fruit trees, product displays and transitions between rooms. Once guests arrived, coverage returned to those spaces with people interacting, alongside photographs of Sweeney posing with guests and holding Bai bottles. The recap film shows Sweeney smiling at guests in front of the painted forest and waterfall set. JPX Studios delivered a gallery of 305 frames and a recap film.
JPX Studios documented the complete build before doors, including the pathway, products, planting, and the transitions between rooms. Once guests arrived, Jenya repeated those views with people interacting inside them. Projection wrapping the full room carried Bai’s saturated palette across every wall, so camera positions and exposure were adjusted to preserve product labels, skin tones, and the color relationships designed into the activation.
Project facts
- client
- Bai
- project type
- Brand activation
- venue
- Lume Studios
- date
- credit
- JPX Studios
The finished photographs show both what Bai built and how the audience experienced it. Establishing frames clarify the scale and sequence of the environment; tighter images connect fruit, packaging, and projected color; and candid coverage introduces the campaign’s human energy. That structure gives the brand a useful visual account of the WonderWater launch from entry through participation.
More from the shoot
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