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NYC product launch photographer

Dark purple lit room with tall BeautyBio panels listing pore statistics beside a glowing white bar — product launches . new york

The product was lit on its plinth at BeautyBio’s September 2022 launch in New York City, with purple balloon arches and a neon sign in the room. Jenya Mironov photographed the product and installation before guests entered, then returned to those compositions as the room filled. He set the exposure to protect the product highlights while keeping the room’s purple color. Pink and yellow projections surrounded the machines for Thirsti Ninja’s October 2023 launch at Lume Studios in Tribeca, Manhattan. Jenya began with the machines on their stands, then moved closer as guests selected options, dispensed drinks and tasted them. His angles kept the machine and branding visible through those steps. For Dr. Martens at Lume Studios in Tribeca, Manhattan, boots sat on speaker stacks and road cases among vintage stereo equipment. Jenya photographed the new designs and the full installation before guests began their first look, then followed people examining the collection.

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Every question, answered

Vogue Eyewear’s December 2023 launch in New York City had red lighting throughout the room. Jenya used controlled neutral light for close views of the glasses on white cotton, showing lens tint and temple details. The crowd photographs kept the red lighting.

Yes. BeautyBio’s GLOfacial launch was covered in photographs and on film. JPX Studios delivered a gallery of 133 frames alongside a recap film, with audience reactions during the presentation included in the photographs.

Yes. For Bai’s March 2024 tasting pop up at Lume Studios in Tribeca, Manhattan, Jenya photographed Sydney Sweeney posing with guests and holding Bai bottles. The event introduced Raspberry Lemon Lime, the flavor Bai created in partnership with Sweeney.

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