NYC Product Launch Photographer

Product launch coverage follows the product from the clean setup to the guest experience. Before doors open, Jenya photographs product displays, packaging, signage, and the installation without a crowd. During the launch, coverage follows the agreed run of show: the reveal or ribbon cutting, founder and talent portraits, demonstrations, press moments, and guests trying the product. Share the products, people, and brand details that must appear so the shot list reflects your campaign. AKT London’s SoHo pop up and Sol de Janeiro’s opening at Macy’s Herald Square show this approach in practice.

Photography includes an edited digital gallery, with full resolution and web resolution downloads. The launch schedule provides 20 priority photographs within 24 hours and the full gallery within 72 hours. Video can be added through the same team as a sizzle reel or recap film. Tell us whether you need vertical clips, a horizontal film, interviews, or product demonstrations. The proposal sets the agreed formats, film lengths, edits, and delivery dates. Delivery the next morning is available by arrangement; video deadlines are confirmed separately for the requested scope.

Send the launch date, venue or neighborhood, access times, coverage hours, and whether you need photography, video, or both. Include the run of show, guest count, reveal time, press schedule, and any founder or talent availability. A product list, brand guidelines, required logo placements, and a short list of essential photographs help shape the coverage. Tell us where the content will appear and when it must be ready. Include any venue requirements or filming restrictions so these can be addressed before the event.

JPX Studios quotes each product launch by its production scope. View event photography rates and booking details. Coverage hours, venue access, the number of rooms or dates, crew size, photography and video deliverables, usage, and urgent editing requirements all affect the quote. A short press preview and a launch with founder portraits, a retail opening, and a recap film need different plans. Send your brief and available budget for a written proposal setting out the team, deliverables, usage, delivery schedule, and total fee. Review the scope and booking terms before confirming the date.

Tell us how you plan to use the photographs when requesting a quote. Press announcements, brand websites, organic social posts, paid advertising, retail presentations, and partner distribution can have different requirements. The proposal specifies the agreed usage alongside the deliverables. Share any agency, talent, partner, or publication requirements before booking so permissions and file needs can be discussed. If the campaign changes after delivery, check the agreed terms before extending the use.

Vogue Eyewear’s December 2023 launch in New York City had red lighting throughout the room. Jenya used controlled neutral light for close views of the glasses on white cotton, showing lens tint and temple details. The crowd photographs kept the red lighting.

Yes. Photography and video are available through one team, with a sizzle reel or recap film scoped around your launch. Share where the video will run, the formats and lengths you need, and your posting deadline so these can be included in the quote. For BeautyBio’s GLOfacial launch, JPX Studios delivered 133 photographs alongside a recap film, including audience reactions during the presentation.

Yes. For Bai’s March 2024 tasting pop up in Tribeca, Manhattan, Jenya photographed Sydney Sweeney posing with guests and holding Bai bottles. The event introduced Raspberry Lemon Lime, the flavor Bai created in partnership with Sweeney.

Yes, and it is the better order. For AKT London the founder and product stills were shot the day before the pop up, around Manhattan alongside the brand’s video crew, so the campaign had matching photography and film before the doors opened.

Yes. Sol de Janeiro’s counter opening at Macy’s Herald Square was covered from the ribbon cutting at the 9:00 AM store open through the first hours of shoppers, with the counter photographed dressed and empty before the floor filled.

Twenty priority photographs are delivered within 24 hours, with the full gallery within 72 hours. Delivery the next morning is available by arrangement. For Sol de Janeiro’s morning counter opening at Macy’s Herald Square, the gallery and a sizzle reel were delivered the next morning. Share your posting deadline when booking so the delivery schedule can be agreed in advance.