Dr. Martens

Boots sat on speaker stacks and road cases around vintage stereo equipment and retro televisions at Lume Studios in Tribeca, Manhattan. For the Dr. Martens influencer and media launch, Jenya photographed the new shoe designs and the full installation before guests began their first look, then documented people examining the collection. The stacked CRT televisions emitted their own light and flickered independently. Jenya worked at shutter speeds that held the screen content while keeping footwear details sharp. Wide compositions connected the shoes to the installation, including vintage armchairs and a yellow boot projection. Closer frames covered materials, silhouettes and interactions with the collection. The gallery that went to the client held product and installation photographs, portraits and candid reactions, recording both the footwear on display and how guests encountered it.

JPX Studios documented the shoes and full installation before the first look began, then followed guests as they examined the collection. Stacked CRT televisions produce their own light and flicker independently, so Jenya worked at shutter speeds that held the screens while keeping product details sharp. Wider compositions connected the footwear to the set inspired by music; close frames isolated materials, silhouettes, and interaction.