Bicycle NFT Unveiling

In December 2021, Bicycle unveiled its first NFT playing cards at Lume Studios in Tribeca, Manhattan. Jenya photographed the cards, digital screens and interactive installation before guests began using them, then followed people’s interactions with the projected cards and animation. The room required balancing bright screens and moving animation against lower ambient light so the photographs retained both the digital content and guests’ faces. Jenya looked for hands, devices, projected cards and reactions within the same frame. JPX Studios delivered a gallery combining deck details, wide views of the installation and candid photographs of guests exploring the release.

JPX Studios photographed the cards, screens, and full installation before guests began using them. During the unveiling, Jenya followed the interaction between people and the digital work, looking for frames in which a hand, device, projected card, and reaction made the experience clear at a glance. Screen brightness and moving animation were balanced against the lower ambient light to retain both content and faces.