Gold rimmed glasses rest on a bed of white fluff inside a red mailbox beside a black Vogue case

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Vogue Eyewear in a red room

Vogue Eyewear in a red room

New York City

The room lighting was red from end to end for Vogue Eyewear’s December 2023 product launch in New York City. Jenya photographed the product details and the crowd, with guests silhouetted against the red glow and Vogue Eyewear projections covering the walls. At the styling table, glasses rested on white cotton. Jenya used a controlled neutral light for close views of the lens tint and temple details, while the crowd coverage kept the room’s red lighting. JPX Studios delivered a gallery of 102 frames, covering the eyewear on the table and the guests in the room.

Vogue Eyewear, the eyewear brand, not the fashion magazine, launched inside a room lit end to end in red. No white light anywhere. Every surface, every face, and every pair of frames on the table carried the same wash, which is either a gift or a trap depending on how you meter it.

Guests in a red room with Vogue Eyewear projections and a model on a central screen

client: Vogue Eyewear
project type: Product launch
venue: New York City
date: December 2023
credit: Photo, JPX Studios

DJ in a grey suit at Pioneer decks beneath a red Vogue Eyewear wall projection

Crowd mingles beside flower arrangements in the red lit Vogue Eyewear room

The product needed to read clearly, so the styling table got its own controlled source: frames laid on white cotton, shot close, with just enough neutral light to keep the lens tint and the temple detail honest. Those are the images that end up on a product page.