Finery Fragrances
White drapery and golden floral projections filled one of the rooms at Finery’s fragrance activation at Lume Studios in Tribeca, Manhattan, in April 2024. Jenya photographed Magnetic Candy eau de parfum and body mist, wider views of the displays, and guests moving through the rooms. JPX Studios also filmed the activation for a recap film. Glass, glossy packaging, and reflective caps responded differently to the projected light. Jenya made small changes in camera angle to separate the bottles from the background and keep their labels and shapes visible. The delivery included a gallery of 134 frames and a recap film.
JPX Studios began with controlled product photographs that held the labels, liquid color, and reflective caps without losing the installation around them. Jenya then widened the view to show how light and shadow shaped the display in the room. Glass, glossy packaging, and projection each reflect differently, so small changes in camera angle were used to separate the bottles from the background and preserve their form.
Project facts
- client
- Finery
- project type
- Brand activation
- venue
- Lume Studios
- date
- credit
- JPX Studios
The finished images connect a recognizable Fine’ry product line to the atmosphere created for it. Tight details offer clean assets for the fragrance and body mist, environmental frames document the activation design, and wider compositions explain how guests encountered the display. The coverage presents Magnetic Candy as a physical product and as the center of an intentionally lit brand experience.
More from the shoot
New York City · Travel on request
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