A Macy’s 100 sign frames the counter screen behind it for Sol de Janeiro at Macy’s Herald Square in Manhattan.

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Sol de Janeiro at Macy’s Herald Square: a counter opening and a ribbon cutting

Sol de Janeiro at Macy’s Herald Square: a counter opening and a ribbon cutting

Herald Square, Manhattan

Sol de Janeiro opened its counter at Macy’s Herald Square in Manhattan on October 20, 2026, with a ribbon cutting at the 9:00 AM store open. JPX Studios covered the morning in photo and video for the brand, with production by The Wife of the Party: samba dancers in feathered headdresses, a drummer on a silver surdo, and shoppers stopping at the yellow counter. Product frames covered the dressed counter, from Body Badalada lotions and Cheirosa 48 perfume mist to Glowmotions Glow Oil and Brazilian Bum Bum minis. Photographer and videographer worked the same four hours, and the edited gallery and the first cut of a sizzle reel were delivered the next morning.

Sol de Janeiro opened its counter at Macy’s Herald Square on October 20, 2026, with a ribbon cutting at the 9:00 AM store open. JPX Studios covered the morning in photo and video: the counter dressed before the doors, the product and display details, the ribbon cutting, the team, and the first customers at the counter.

Three yellow and black display stands of body mists and creams stand in front of an orange mosaic wall for Sol de Janeiro at Macy’s Herald Square in Manhattan.

client: Sol de Janeiro
project type: Product launch
venue: Macy’s Herald Square
date: October 2026
credit: Photographed and filmed by JPX Studios

Pink Body Badalada lotion and Cheirosa 48 perfume mist stand between photo cards on the counter for Sol de Janeiro at Macy’s Herald Square in Manhattan.

A samba dancer in a silver headdress spins toward the camera in a blur of color for Sol de Janeiro at Macy’s Herald Square in Manhattan.

Photographer and videographer worked the same four hours in all black. The edited gallery and the first cut of a sizzle reel were delivered the next morning so the opening could be posted while it was still news. See more work as a product launch photographer in NYC.

More for Sol de Janeiro: Sol de Janeiro at Sephora Summer Club