Portion NFT
Before the crowd arrived, JPX Studios photographed the digital art and room at Lume Studios in Tribeca, Manhattan, for Portion’s NFT activation in June 2022. Once visitors moved through the projections, Jenya waited for silhouettes and faces to show scale without obscuring the art. Photography also covered the panel beneath the projected Portion logo and the DJ at the decks. Moving imagery, bright highlights and low ambient light required exposures that retained screen color while keeping the gathering visible. JPX Studios also filmed the event for the Portion Luminescence recap. Delivery included a gallery of 22 frames and the recap film.
JPX Studios recorded the digital art and room before the opening crowd arrived, then photographed the same projections with people moving through them. Jenya waited for moments when silhouettes and faces added scale without obscuring important parts of the work. Moving images, bright highlights, and low ambient light required exposures that retained screen color while keeping the gathering visible.
Project facts
- client
- Portion
- project type
- Brand activation
- venue
- Lume Studios
- date
- credit
- JPX Studios
The finished coverage serves both the art and the event around it. Clean installation frames document how Portion presented the NFT work, closer images preserve distinctive visual details, and crowded gallery photographs show the audience inhabiting the projection. Together they communicate the scale, atmosphere, and social dimension of a digital art exhibition that cannot be represented fully by isolated screenshots.
More from the shoot
New York City · Travel on request
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