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WMX Presents lettering projected in yellow on a dark floor, portrait footage on the blue lit walls ahead

WMX x Biggie

In May 2023, Jenya photographed the WMX x Biggie brand activation for WMX (Warner Music Group) at Lume Studios in Tribeca, Manhattan. The event was connected to The Notorious B.I.G. project. Jenya delivered a gallery of 105 frames. WMX is Warner Music Group’s artist services, media and creative content division. The company’s visual podcast series, hosted by Angie Martinez, explores The Notorious B.I.G. album Life After Death in its first season. The series premiered on the WMX Hip Hop channel on The Roku Channel.

Project facts

client
WMX
project type
Brand activation
venue
Lume Studios
date
credit
Photo, JPX Studios

More from the shoot

wmx x biggie . lume studios . new york

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