Skip to content
Model walks the DigitalAX show in a red feathered skirt under a Realm Runway projection

In June 2022, DigitalAX’s Realm Runway presentation took place at Lume Studios in Tribeca, Manhattan. Jenya photographed the runway and projected Realm Runway identity before the presentation, then followed each look through the room. The coverage included full silhouettes, material details, audience reactions, and phones raised along the runway. Projected artwork filled the walls, with spectators seated on both sides of the models’ route. Jenya set shutter speed and position to hold movement while preserving the projected color. Wider frames recorded the room, while individual runway photographs included a red feathered skirt and a gold floral gown. The delivered gallery brings together the looks, the production, and the audience’s response to the show.

JPX Studios established the runway and projected Realm Runway identity before the presentation, then followed each look through the room. Jenya photographed full silhouettes, material details, audience reactions, and the phone screens raised along the route. Runway timing leaves little opportunity to repeat a moment, so shutter speed and position were set to hold movement while preserving the projected color that defined the space.

Project facts

client
DigitalAX
project type
Brand activation
venue
Lume Studios
date
credit
Photo, JPX Studios

The final gallery records the fashion, production, and reception of the show. Clean views let individual looks read clearly, wider frames show how DigitalAX staged them, and audience images demonstrate the immediacy of the presentation. Together the photographs explain the relationship between physical performance and digital environment that made the Realm Runway distinctive.

More from the shoot

digitalax . lume studios . new york

click any frame to see more ↗

New York City · Travel on request

Get a free quote

Send the date and your idea. A real scope comes back, not a form letter.