Dopamine

Blue and yellow projections wrapped the room at Lume Studios in Tribeca, Manhattan, for Dopamine’s launch party during NFT NYC in June 2022. Jenya photographed the brand activation, and JPX Studios filmed a recap of the event. Coverage began with the empty build from several viewpoints, including the DOPAMINE wordmark, graphic symbols and central presentation plinth. Once guests arrived, Jenya used the projected graphics as backgrounds for portraits and candid interactions. The saturated blue light could drain warmth from faces, so exposure and controlled fill were adjusted while preserving the room’s color. The delivered photographs combined wide views of the installation, details of the brand elements and images of guests within the space, accompanied by a recap film.

JPX Studios photographed the empty build from several viewpoints before the floor became busy, preserving clean versions of the wordmark, graphics, and central display. As guests arrived, Jenya used those same elements as backgrounds and layers for portraits and candid interaction. Saturated blue light can drain warmth from faces, so exposure and controlled fill were adjusted carefully without neutralizing the environment the creative team designed.