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Metaplex

Lume Studios, Tribeca, Manhattan

Metaplex branding stretched across staggered vertical screens at Lume Studios in Tribeca, Manhattan, for a brand activation in March 2022. Jenya photographed the screen arrangement and full room before guests entered, then covered guests among projected flowers, partner logos and digital artwork. The bright displays and low ambient light required balancing the exposure so the red graphics held their shape and people remained visible. The delivered gallery includes symmetrical wide views of the installation, angled frames showing how the panels related to each other, screen details and candid photographs of guests.

JPX Studios photographed the screen arrangement and full room before guests entered, then used the illuminated mark as a visual anchor once the event began. Jenya balanced the bright display against the low ambient light so the red graphics held their shape and people remained visible. Symmetrical wide frames documented the build, while angled views and closer details showed how the panels related to one another.

Guests under green and orange geometric projections beside an NFT Gallery sign

client: Metaplex
project type: Brand activation
venue: Lume Studios
date: March 2022
credit: Photo, JPX Studios

Crowd fills the Metaplex party beneath Phantom and Bridgesplit sponsor projections

Guests talk in front of giant projected red and blue flowers at the Metaplex event

The finished photographs establish the Metaplex identity, the atmosphere of the activation, and the audience within it. Clean environmental images can stand alone as production documentation; candid frames add scale and participation; and screen details preserve the visual programming. The gallery makes a restrained installation understandable without adding claims about the technology or program that the room itself did not show.