A crowd gathers on the sidewalk beneath the orange awning reading Perform as a woman sits in the booth window for AKT London in SoHo, Manhattan.

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NYC Brand Pop Up Photographer

On site photography and video for temporary shops, storefront takeovers and tasting pop ups in New York City.

JPX Studios photographs and films brand pop ups in New York City: temporary shops, storefront takeovers, tastings and launch pop ups open to the public. Jenya Mironov photographs the storefront, signage and product displays before doors open, then follows the line outside, the first guests through the door, talent and the product in people’s hands. Work includes AKT London’s pop up at Soho News International on Prince Street, Don Julio’s Gouvenirs shop with Peggy Gou in Tribeca, the iS Clinical launch pop up, Bai’s tasting pop up with Sydney Sweeney, Metro Boomin’s Heroes & Villains shop and Ben & Jerry’s Non-Dairy summer tour at Lume Studios. Photography and video can be booked together, with priority selects and posting deadlines agreed in the proposal.

A smiling man in a tie holds up a phone beside a laughing guest at the orange booth window for AKT London in SoHo, Manhattan.

A yellow taxi blurs past the Gouvenirs storefront facade during the Don Julio takeover at Lume Studios in Tribeca, Manhattan.

Line of people waits along a sunny city sidewalk beneath a marquee reading iS Clinical Daily Dynamic Hydrator

A storefront marquee for the Bai WonderWater raspberry lemon lime grove with Sydney Sweeney overlooks a Tribeca sidewalk as pedestrians and a cyclist pass.

People queue outside a marquee reading Metro Boomin Presents Heroes and Villains on a city street

Guests holding AKT tote bags stand in front of the orange booth for AKT London in SoHo, Manhattan.

Guests line the sidewalk past VIP and GA entrance signs for the Don Julio x Peggy Gou takeover

Storefront marquee reading iS Clinical New Daily Dynamic Hydrator, blue window graphics and a fire escape above

Sunny NYC street has a Ben & Jerry’s Non-Dairy Summer Tour marquee above a giant pint entrance

Storefront marquee reading Adidas x Forum Forever above a window display of blue sneaker boxes under scaffolding

Peggy Gou poses beneath a glowing purple neon cowboy hat outside the storefront for Don Julio at Lume Studios in Tribeca, Manhattan.

Pop up

AKT London: founders, product and a SoHo pop up

In October 2026, JPX Studios photographed AKT London over two days in New York City, ending with the brand’s pop up at Soho News International, 186 Prince Street in SoHo. Saturday covered the pop up from open to close: the orange storefront and awning, the AKT Times beside Santal Nomad boxes, doughnuts in AKT sleeves, tote bags and the crowd on the sidewalk.

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Pop up

iS Clinical

In September 2025, iS Clinical held a launch pop up at Lume Studios, 393 Broadway, in Tribeca, Manhattan. The event gave guests a first look at the brand’s newest innovation and offered a full size product for the first 50 attendees. JPX Studios photographed the brand activation and covered the event on film.

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Before you book

Every question, answered

Yes. At Don Julio’s Gouvenirs shop with Peggy Gou in Tribeca the line ran down the block before doors opened. Jenya photographed the storefront and the sidewalk queue first, then moved inside before the room filled. The line is the proof that people came, so it is covered before it disappears.

Yes. For AKT London’s pop up at Soho News International in SoHo, Saturday was covered from open to close. Twenty priority selects were delivered within 24 hours for same weekend posting, and the full galleries for both days followed within 72 hours.

Yes. The iS Clinical launch pop up at Lume Studios in Tribeca was delivered as a gallery of 52 frames alongside a recap film and a vertical film of the pop up. Metro Boomin’s Heroes & Villains pop up was filmed as well, with a recap film and a gallery of 108 frames.

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