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Events Brand and product People Prints

Events Brand activations and experiential marketing

Product Studio product and packaging

Fashion NYFW show and backstage coverage

Video Event recap films

Social media Reels and vertical films

Portraits Studio portrait sessions

Fine Art NYC street and night photography

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Jenya Mironov is an event and brand photographer in New York City, working as JPX Studios. These case studies cover brand activations, product launches, corporate productions, and campaign work for Sol de Janeiro, Don Julio, Vogue Eyewear, Amika, Lenovo x AMD, 8Ball Energy, and Roses Forever. Each one carries the frames from the shoot and how the room was actually worked.

Brand activations

Cashear launch: a full production night

Cashear · Full Production Coverage

November 2024

Guests stand in the Lume immersive studio as sketched figures and warm color wash the walls and floor

Subjective Art Festival: a full production weekend

Subjective · Full Production Coverage

September 2024

A Sol de Janeiro soccer ball beach ball resting on a navy JANEIRO inner tube in turquoise pool water

Sol de Janeiro at Sephora Summer Club

Sol de Janeiro · Brand activation

August 2026

Painting of curved green, pink and purple shapes with a spiky plant form hung on a white gallery wall

Karina Lumiere exhibition

Karina Lumiere · Art event

October 2025

Deep blue portal edged in white LED light opens onto a bright display room, percentages printed on the panels

iS Clinical

iS Clinical · Brand activation

September 2025

Four women in activewear pose on and beside pale green plinths in a white room with a DJ behind

Fabletics

Fabletics · Brand activation

September 2025

Marquee above the UNSEEN Exhibition storefront announcing fourteen artists on women's rights in North Korea

UNSEEN Exhibition

UNSEEN · Art event

September 2025

A dark round bite topped with a purple petal sits centred on a yellow plate among matching plates

Chef's Garden at Lume

Lume Studios · Brand dinner

June 2025

A crowd of guests fills a gallery lined with colourful cartoon paintings and Monopoly figure sculptures near tall windows

Alec Monopoly at Eden Gallery

Eden Gallery · Art event

May 2025

A woman in a blue crochet outfit poses outside the Gouvenirs storefront takeover, under a neon cowboy hat sign and glowing Don Julio branding for the Don Julio x Peggy Gou activation in Tribeca

Don Julio x Peggy Gou: a Gouvenirs takeover

Don Julio · Brand activation

April 2025

Pink lit table holding acrylic trays, phone parts and tools under blue and pink wash light

Back Market

Back Market · Brand activation

October 2024

Audience silhouettes watch a giant ONE card graphic on screen at the Pinterest event

Pinterest

Pinterest · Brand activation

October 2024

Guests gather around cocktail tables in a room whose walls are projected with Jim Beam Red Stag imagery

Jim Beam

Jim Beam · Brand activation

September 2024

Shelves of Almave and Casa Lumbre spirit bottles line a dark navy wall in New York

Almave, from Casa Lumbre

Casa Lumbre / Almave · Brand activation

June 2024

Immersive Ben & Jerry’s Non-Dairy room has sky projections, floating cookie dough graphics and pint freezers

Ben & Jerry's

Ben & Jerry's · Brand activation

June 2024

Two golden Fine'ry Magnetic Candy bottles glow on a mirrored shelf with drifting mist

Finery Fragrances

Finery · Brand activation

April 2024

Sydney Sweeney in pink poses with a fan beside Bai bottle shelves at the WonderWater grove

Bai x Sydney Sweeney

Bai · Brand activation

March 2024

Studio walls covered in projected pink dahlias with blank canvases ready for Paint with Pedro Baez

Paint with Pedro Baez

Pedro Baez · Art event

March 2024

Giant Puma sneaker projections and a Fenty DJ booth fill an immersive room lit in blue

Puma x Fenty

Puma · Brand activation

January 2024

Guests mingling in a Vogue Eyewear launch space lit entirely in red, with a large screen showing a close view of eyeglasses and Vogue Eyewear branding projected across the walls

Vogue Eyewear in a red room

Vogue Eyewear · Product launch

December 2023

Round white table with fanned brochures, two amber pump bottles and a QR code card

Chopra

Chopra · Brand activation

November 2023

Espolon Tequila projection with a glowing Day of the Dead skull above a dark, crowded party

Espolon Tequila

Espolon · Brand activation

November 2023

Guests stand in a dark room whose walls are projected with swirling green tinted clouds of dust

Red Bull Rampage

Red Bull · Brand activation

October 2023

Ninja Thirsti drink machines stand on pedestals amid vivid pink and yellow wall projections

Thirsti Ninja

Thirsti Ninja · Brand activation

October 2023

Rows of clear acrylic chairs face a pink and white Shark Beauty stage in a projection lit room

Shark Beauty x Chris Appleton

Shark Beauty · Brand activation

September 2023

JetBlue TrueBlue arcade room with game cabinets, foosball and cloud projections across the walls

JetBlue

JetBlue · Brand activation

August 2023

Olay fearless beach lounge with rattan chair, sandcastles, and coconut cups at Lume Studios

Olay

Olay · Brand activation

July 2023

Guests gathered near lit vanity mirror stations under bright pink Amika branding at the fashion week activation

Amika at fashion week

Amika · Brand activation

June 2023

WMX Presents lettering projected in yellow on a dark floor, portrait footage on the blue lit walls ahead

WMX x Biggie

WMX · Brand activation

May 2023

Long dinner tables under pink cherry blossom projections at the Amazon Influencers dinner with candlelight

Amazon Influencers' Dinner

Amazon · Brand dinner

May 2023

AND1

AND1 · Brand activation

March 2023

BeautyBio skincare device glowing on a lit pedestal against a purple wall in New York City

BeautyBio Pore Confessions

BeautyBio · Product launch

September 2022

Robin Eley painting draped in translucent plastic glows under a single spotlight in a dark room

Robin Eley

Robin Eley · Art event

September 2022

Crowd fills a dark gallery between a projected forest scene and a lounge chair on a platform

Reebok x Eames

Reebok · Brand activation

June 2022

Visitor walks through an Adidas Originals basketball gallery with hanging Forum sneakers and framed artwork

Adidas Originals

Adidas · Brand activation

June 2022

Model walks the DigitalAX show in a red feathered skirt under a Realm Runway projection

DigitalAX

DigitalAX · Brand activation

June 2022

Dark event space washed in blue with yellow Dopamine projections and a glowing DJ booth

Dopamine

Dopamine · Brand activation

June 2022

Crowd gathers before a giant projected portrait with painted makeup at the Portion NFT party

Portion NFT

Portion · Brand activation

June 2022

Wall of vintage speakers draped in tropical plants under a glowing SoundMint screen in green and orange light

Soundmint

Soundmint · Brand activation

June 2022

STMNT, the art of barbering

STMNT · Brand activation

May 2022

Party crowd silhouetted against green and purple projections at the Vertical Crypto Art event

Vertical Crypto Art

Vertical Crypto Art · Art event

May 2022

Small white wall text panel with yellow marbling lit against an otherwise black wall

WePresent x Lume

WePresent · Brand activation

April 2022

Metaplex

Metaplex · Brand activation

March 2022

White lounge seating under vivid pink and green Bicycle NFT projections at the unveiling event

Bicycle NFT Unveiling

Bicycle · Brand activation

December 2021

Gashapon Arcade wall of glowing capsule machines at the HBX x Coinbase pop up

Hypebeast x Coinbase

Hypebeast · Brand activation

December 2021

Cache by Bridge

Cache by Bridge · Brand activation

Gallery view of the Dirty Flowers show with floral paintings, a moss installation and glowing sky screen

Dirty Flowers

Dirty Flowers · Brand activation

Dr. Martens showcase with a glowing marquee sign, stacked speakers topped with boots and eclectic vintage chairs

Dr. Martens

Dr. Martens · Brand activation

Blue photo wall covered in yellow Lemon Perfect coin props inside Lume Studios

Lemon Perfect

Lemon Perfect · Brand activation

Events Fashion Product Video Portraits Social media Fine art

New York City · Travel on request

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